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Unlocking the Potential of HBC

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GLENDALE, Ariz. -- Is four feet enough for 51% margin generators? That was the title question of the health and beauty care (HBC) Convenience Retailing University (CRU) course this week led by Advantage Sales & Marketing's David Case; however, the business development manager for convenience HQ quickly warned retailers that "you have to get that first four feet right before you even think of expanding."

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David Case

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